everal decades ago, mother told me, a woman must brighten up her life by starting a business; father told me, the automotive industry is a sunrise industry of China, dedicated rather than unspecialized. Then, automobile becomes a lifelong business to me.
I love automobile because of its elegant streamline, excellent idea behind its design and excelsior equipment and configuration. The ten year of rapid development of the automotive industry in China is also the gilded age when Meiqing Media Group grows from childhood to adulthood. It follows in the footsteps of the automotive industry and witnesses each other’s growth. Such experience is a precious treasure for me.
Autofree, since broadcast in 2005, sees 9 summers and winters passing by. Specially oriented, there are 4 themed columns: Car Circle, Expert Interview, Test Drive and Car Life. Last year we launched the specially designed entertainment program Autofree, which becomes especially popular among audience due to invitation of star actors and enhancement of fun.
Various communication channels and technologies are springing up like mushroom after the rain. Emergence of internet accelerates the development of the modern communication industry. This year we produce a humorous online fun program Car In and Car Out.
Efforts are devoted to 4 types of media below:
arious communication channels and technologies are springing up like mushroom after the rain. Emergence of internet accelerates the development of the modern communication industry. This year we produce a humorous online fun program Car In and Car Out.
Print —— The weekly periodical Automobile & Parts with a history of 33 years, 21-year Orient Auto, 14-year Autofree, and Refitter started in June 2014; TV —— Includes specialized, entertainment and online versions of Autofree and a series of customized brand programs;
Network —— Series micro films “Pajama News”, “Guide of Earthman ‘Wooing for Love’” and “Sextet of ‘Metropolitan Show-offs’ of Skoda Yeti”, and “A Clockwork Orange”, “Car Cloner” and “Big Battle of Weirdos”, all spoken highly;
In 2014, we also formed Shanghai DM Digital Workshop Co., Ltd. to complement our “new media”.
With the rapid growth of China’s automotive industry, in order to better serve the industry, help auto companies to have a good brand image and influence, and promote the development of the automotive media industry, we will continue to adhere to the faith in “content is king”, explore the aesthetic change of audience, develop in innovation, and strive to do better and to go further!